Private Service Management · Barcelona · International

THE BUTLER OF THE 21ST CENTURY

A new way of understanding private service.

The Luxury Butler is a Private Service Management firm founded by Gerard Dalmau. We understand, coordinate and direct the personal, residential and professional needs of private clients, families and executives in Spain and internationally.

One point of contact. One standard. Everything coordinated.

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Everything, taken care of.

The butler of the 21st century

THE EXPERIENCE BEHIND THE SERVICE

London · Barcelona · Europe

An international career built in hospitality, concierge work and private service.

Gerard Dalmau began his career at Grosvenor House, Park Lane, London, in high-end hospitality and demanding private service. He went on to work as a concierge at The Ritz Barcelona. He then took that experience into the private and corporate world, coordinating corporate events, large-scale occasions and private engagements, while also working as a Personal Assistant, in Spain and across Europe.

His training as Butler & House Manager at The International Butler Academy completed that professional path.

The Luxury Butler grew out of it, bringing the craft of butling to what a client needs today.

What sets great service apart is not everything it does. It is everything it knows to anticipate.

Meet Gerard Dalmau

The difference

FROM THE CARE OF A HOME TO THE ORCHESTRATION OF A LIFE.

Butling, brought into the present.

For generations, the butler was the person who truly knew a house: its rhythms, its needs, its people and everything that had to happen for life in it to work.

Today a client's life may span several residences, different countries, travel, family, assets and professional responsibilities. The circumstances have changed. The need for someone who understands the whole, anticipates what is coming and makes sure it all fits has not.

The Luxury Butler grew out of that shift. A new way of understanding butling, built for a life that moves, changes and asks for a great deal more.

You set out the need. We direct how it is resolved.

Services

THE RICHER THE LIFE, THE MORE THERE IS TO BRING TOGETHER.

Twelve areas. One standard.

The Luxury Butler · Private Service Management

A need rarely belongs to a single area.

It may be preparing a residence before an arrival, organising a journey, coordinating a diary, finding the right professional, running an event, resolving an administrative matter or making it possible for a pet to travel with you. And often several of these happen at once.

That is where The Luxury Butler makes a real difference: twelve service areas connected to one another, able to work independently or combine when a situation calls for different knowledge, resources and coordination.

Because a life does not come organised by service. Needs overlap, timings shift and priorities change.

We connect each piece so that you do not have to.

Everything, taken care of.

Black chauffeured van waiting beside a private jet on the apron

PRIVATE CONCIERGE

Your life in order. Your time, protected.

We centralise schedules, bookings, errands and personal needs, so every day runs smoothly without you having to think about the logistics. We also support relocation, expat family settling-in, home search, schools and specialist coordination — from first contact until the family is fully settled, always with absolute discretion.

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BESPOKE TRAVEL ADVISORY

A complete journey, flawlessly coordinated.

We design and direct every journey as a whole: accommodation, flights, private mobility, dining, experiences and assistance throughout the stay. Every decision is made with the next one in mind, so the trip feels like a single idea rather than a string of separate bookings. Everything follows one plan, even when the schedule changes at the last minute.

Flights & accommodation · Transfers · Villas & yachts · Dining · Experiences · On-the-ground assistance

Discover Travel Advisor

Private jet cabin with glasses, a bottle and a magazine on the table

Gloved hand lifting a silver cloche from a laid table

PRIVATE RESIDENCES

Your home, always ready.

We coordinate the running, maintenance and preparation of residences, villas and second homes. From household staff to suppliers, gardening, technical systems, provisioning and arrivals: one point of oversight so that everything stays in order, including while you are away. Every residence receives the same standard, whether it is occupied or stands empty most of the year.

House Management · Household staff · Maintenance · Gardening · Suppliers · Arrival preparation

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INTEGRATED MANAGEMENT FOR PRIVATE RESIDENTIAL COMMUNITIES

One operator. Every part working together.

We design, implement and direct integrated services for private residential communities, exclusive buildings and high-end residential developments. Owner and resident care, operations, access control, incidents, maintenance, shared services, technology and suppliers are coordinated with unified oversight. Every project is configured around the property, with defined protocols, continuous supervision and clear reporting for management or the owners’ board.

Operational direction · Resident care · Access control · Incidents & emergencies · Shared services · Technology & reporting

Discover Integrated Residential Management

Manager with a tablet at the access control of a villa development

Gerard Dalmau seated in a suit, in a warmly lit interior

PERSONAL ASSISTANT

Protecting your time is a form of service too.

Schedules, travel, communications and personal errands coordinated through a single point of contact — so you never have to spend your own time managing it.

Personal & professional schedule · Travel · Home-office-family coordination · Shopping & gifts · Communications · Special requests

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CORPORATE & EXECUTIVES

Every arrival, perfectly prepared.

We coordinate hospitality and private assistance for executives, delegations and strategic clients. Arrivals, accommodation, mobility, meetings, accreditation, dining and schedule changes are all integrated into a single service plan, with real capacity to react when the agenda shifts without notice.

Executive hospitality · Mobility · Scheduling · Delegations · Conferences & events · VIP care

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Executive delegation walking across the apron after leaving a private jet

Specialist coordination

Pillars 07–12

WHEN AN ENGAGEMENT CALLS FOR MORE, WE BRING IN THE RIGHT SPECIALISTS.

When more hands are needed, we choose them.

Some needs require specialist knowledge, professional accreditation or an additional presence. The Luxury Butler selects and coordinates the resources required within a single plan, maintaining one point of contact and a consistent standard of service throughout.

Two people reviewing documents at a desk beside a tall window

RELOCATION, LEGAL & ADMINISTRATIVE COORDINATION

Settling in Spain with clarity and confidence.

We act as the coordinating point for clients and families who need to manage formalities, settle in Spain, buy or rent a home, arrange schooling, or deal with different professionals and public bodies. We coordinate lawyers, advisers, notaries, sworn translators, education consultants and property specialists so that the client never has to find and direct each party separately.

Visas & residency · NIE & registration · Property & notary · Schools & admissions · Sworn translations · Public bodies

Discover assistance in Spain

Legal, tax and property advice and legal representation are provided exclusively by duly qualified and registered professionals.

PRIVATE SECURITY

Discreet protection, integrated into every movement.

We coordinate security and personal protection for residences, journeys, stays, private events, families, executives and delegations. Each requirement is assessed with authorised security companies, taking into account the setting, access points, planned movements and the appropriate level of presence.

Personal protection · Residences & villas · Journeys · Private events · Executives & delegations

Enquire about private security

Security services are contracted and delivered exclusively by legally authorised companies and professionals. Any armed provision is subject to assessment, authorisation and Spanish law.

Close protection officer at a villa entrance at dusk, lanterns lit

Two gardeners working by the pool of an estate overlooking the valley

STAFF SELECTION & PROPERTY SERVICES

Every person and every provider, selected to the same standard.

We select and coordinate the staff and professionals required to run residences, villas and second homes, whether for a one-off need or an ongoing collaboration. Housekeepers, domestic staff, private chefs, drivers, gardeners, pool maintenance specialists, technicians, installers and specialist suppliers work within one plan so that the property remains cared for, prepared and in impeccable condition, including while the owner is away.

Housekeepers · Private chefs · Drivers · Gardening · Pools · Maintenance · Technicians & suppliers

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ART AND ANTIQUES

From finding a piece to placing it properly in your collection.

We locate and coordinate works of art, antiques and collection pieces to the client's criteria. From sourcing and acquisition through transport, insurance, storage, conservation and installation, we coordinate every stage with the right specialists. We are not a gallery, an auction house or a valuer: we are the point of contact who connects the client with those who are.

Discover Art and Antiques

Hanging an artwork in a private residence

11The Luxury Pet Travel · Your Pet Butler

PET TRAVEL, RELOCATION & CARE

Your journey also includes those who are part of your family.

We coordinate the travel and relocation of companion animals for clients who travel, change residence or settle in another country. Documentation and entry requirements, veterinarians, specialist transport, flights, transfers, boarding and arrival come together in a single plan, connected to the owner's own journey.

Discover Pet Travel

TRAINING AND TRANSMISSION OF THE CRAFT

The craft is also taught.

We train professionals and full teams: contemporary butling, protocol and etiquette, silver service, residence management, household staff, hotel hospitality and yacht interior.

Discover Training →

Method

FROM THE FIRST CONVERSATION TO THE FINAL DETAIL.

Four steps. One person accountable.

Every engagement follows the same path, from the first conversation until it is closed.

First we understand the context and what genuinely needs resolving. Then we define the scope, select the right resources and establish who is responsible for each part.

While the engagement is under way we anticipate issues, resolve changes and follow it through to completion.

ONE NEED. ONE PLAN. EVERYTHING COORDINATED.

Start a private conversation

WE UNDERSTAND

We listen to what you need, when you need it and which aspects require particular attention. We also learn your preferences, priorities and expectations around privacy.

WE DESIGN

We define a tailored response: scope, timing, the professionals required and terms. You review and approve the plan before anything begins.

WE PREPARE

We select the right specialists, coordinate suppliers, make the bookings and confirm every detail before we start.

WE DIRECT AND ACCOMPANY

We oversee the service, keep every party connected and resolve any change that arises. You always speak to the same person.

Destinations

EVERY DESTINATION CALLS FOR
A DIFFERENT WAY OF ORGANISING THE STAY.

Ten destinations. The same standard in each.

Spain is our base. The service can travel with you: we move according to the engagement and coordinate local professionals whenever needed.

Barcelona

Our base for coordinating residences, executive visits, culture, dining and events across the city — the natural starting point for any engagement, including MWC.

Ibiza ↗

Villas, boats and private celebrations, in high season or outside it — with the logistics resolved before the island fills up.

Mallorca ↗

Family residences, sailing and culture across the whole island, beyond the Tramuntana — designed for long stays, not weekend visits.

Marbella ↗

Villas, golf, mobility and coordinated security when the profile requires it, across the Golden Mile, La Zagaleta and the rest of the Costa del Sol.

Malaga ↗

The gateway to the Costa del Sol, with a historic centre and cultural life of its own — more than a simple stop before moving on.

Madrid ↗

Executive schedules, art, dining and settling-in for international clients, with the same standard we apply in Barcelona.

Also see Costa del Sol, Menorca, Formentera and the Canary Islands.

Already know what you need?

Write to us and we will look at it.Start a private conversation →Message on WhatsApp

Who is behind it

WHAT WE
CAN TELL YOU.

The butler’s secrets

In a profession where discretion is part of the service, a career speaks through its training, its institutions and the work behind it.

01Career

Grosvenor House

Park Lane, London

Where formal service is learned properly

Hotel Ritz Barcelona

Concierge · Les Clefs d’Or

Solving the impossible without the guest noticing

Independent private service

Personal Assistant · events · coordination

Working without a hotel behind you

The International Butler Academy

Butler & House Manager · Netherlands

The craft with method, not instinct

The Luxury Butler

Private Service Management · Barcelona

All of the above, under one direction

02Training

The craft

The International Butler Academy · Butler & House Manager

Membership

International Guild of Professional Butlers

University

Sant Ignasi–ESADE · Staffordshire · Ramon Llull · UPC · ESERP

Hotel management, business, protocol and marketing: service judgement supported by management. See the detail

03Teaching

Teaching the craft forces you to explain why each thing is done one way and not another.

Yachting Butler Academy

Palma de Mallorca · silver service and onboard standards

The Lifestyle Institute

Barcelona · Personal Assistants and Lifestyle Managers

04Media

When a broadcaster needs this work explained, they ask someone who does it.

La Vanguardia · Cuatro · Onda Cero
COPE · 3Cat · La Xarxa

See the appearances, each linked to its source.

Frequently Asked Questions

THE ESSENTIALS
BEFORE YOU START.

What is worth knowing before you write.

What can I entrust to The Luxury Butler? +

You can entrust us with coordinating your residence, your schedule, your travel and the needs of your business or family — from a one-off request to an ongoing collaboration. We direct every engagement from start to finish, through a single point of contact.

What is the difference between a butler, a Personal Assistant and a concierge? +

A butler sustains the running of a residence; a Personal Assistant manages schedule, travel and personal errands; a concierge arranges bookings and one-off experiences. The Luxury Butler brings the three roles together under one roof.

Which services do you provide directly, and which do you coordinate? +

We directly provide butler service, personal assistance and protocol. When an engagement requires drivers, chefs, guides, security or other specialists, we select and coordinate them, without fragmenting the client's experience.

Can I book the service for a single occasion? +

Yes. Each collaboration can be one-off, temporary or ongoing: from a private dinner or a celebration to assistance throughout an entire stay or a relationship spanning several years.

Where do you provide your services? +

We are based in Barcelona and work throughout Spain and internationally depending on the service. We can assist at private residences, villas, hotels, vessels or wherever the engagement requires.

How are external professionals coordinated? +

We work with a network of duly qualified professionals and companies, selected over time. We remain your point of contact — you do not need to manage each provider separately.

How is confidentiality protected? +

All information related to you, your family, your residences or your circumstances is treated with strict confidentiality. When working with third parties, we share only what is strictly necessary to deliver the service.

How is pricing determined? +

Each estimate is defined according to the service, dates, duration, travel involved and professionals required. Terms are presented and approved before work begins.

How does a collaboration begin? +

The first point of contact can be made through the form, by email or by phone. We respond personally to understand what you need before proposing anything.

First Contact

LET'S TALK ABOUT WHAT
YOU NEED
TAKEN CARE OF

Gerard Dalmau replies, personally.

Tell us the place, the dates and what you need organised. Gerard Dalmau will respond personally to understand the context, confirm availability and assess the scope of the service.

Direct phone

Tell us what you need resolved. You do not need to identify the exact service; describe the outcome you need and we will guide the enquiry privately.